I thrive in that weird but rewarding area where art collides with commerce; bringing businesses together with brave ideas to create memorable, engaging and effective media content for brands. Commercial storytelling is just another form of problem solving at the end of the day and I love helping clients unlock value and figuring out how to best package their message into a campaign that will reach and resonate with an intended audience and compel them to share it or act upon it; be that via video, audio, web or social platforms.
I subscribe to insight-lead ideation and vetting briefs to within an inch of their life… but I’m also a champion of the creative hunch. I really do believe the most interesting and effective ideas come from the head, heart and gut; born from that all-too-rare cocktail of smarts, passion & instinct. I love developing others and leading creatives so that their abilities can meet their ambitions. In my experience, a fast-paced, collaborative and supportive environment yields best results.
Ultimately, I come to work to create. Great work speaks for itself.
See my CV here
