Creative Director / Copywriter
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3D Audio

3D Audio

Southern Cross Austereo is Australia’s largest entertainment media publisher with a myriad of assets including tv, radio, web, social, DAB+ digital streaming audio and podcast platforms. Since the company’s humble beginnings as an FM radio broadcaster in the 1980’s, innovation has been at the heart of it’s audio products, both in programming and commercial airtime.

In 2018, with continued expansion in digital radio and podcasting, and research showing an upward trend of in-ear listenership (via headphones), we experimented with a range of binaural microphones and recording devices to create new ways for our content teams and clients to reach our audiences with engaging, creative and memorable audio.

So… what the fuck is 3D Audio?

Hit play on the video.