Brainstorming. Everybody does it differently.
At The Studio at SCA we decided to create our own trademark brainstorming technique called Jam Sessions, in an effort to involve clients as part of the creative process and curate media-first ideas that better utilized SCA’s audio platforms as part of the solution.
They’re less a meeting, more an interactive performance art piece. There’s no whiteboards, but plenty of music, sound effects and audio triggers.
Admittedly we didn’t quite know what we were onto when we started doing them, but after 2 years the results speak for themselves. We found that clients were more likely to sign on the dotted line or come back with repeat business after we’d galvanized our relationship in a Jam Session.