In 2018, SPC - one of Australia’s largest manufacturers of FMCG’s - came to The Studio at SCA to revitalize their legacy brand of canned goods with a suite of new audio-branding assets for tv, radio, podcast and social.
As part of the campaign we re-imagined their classic 1980’s jingle for SPC Baked Beans & Spaghetti - an iconic ear-worm that’s been stuck in Australia’s head for 30 years - using nostalgia to leverage the heritage associated with SPC and introduce the brand to a new generation of “hungry little human beans”.
The Studio at SCA’s ‘Brand Sound’ team for client SPC. I’m third from left, wearing green pants un-ironically.