Clients need to sell things. You help them do it, in a way that’s simple, memorable and hopefully doesn’t annoy the audience or bug the consumer too much - but still just enough to compel them to act or make a different selection when faced with a choice.
Such is life.
However, it’s not often you literally help a client sell so much of their product they have to retrieve free samples and divert them to retail outlets.
It was one of those “nice problems” to have.