In 2017 SCA became the first broadcaster in Australia to publish flash news briefings direct from our News studios across smart speaker devices like Google Home.
Rather than a text-based service which is then “read” aloud by the proprietary service’s voice, our service is a bespoke audio recording, written, recorded and produced at the same time as our on-the-hour news broadcasts, allowing the user to hear the latest bulletin as read by the newsreader - a unique point of difference in the market.