Since 2017 SCA has been the Australian content and sales affiliate for PodcastOne, launching a new PodcastOne app for the Australian market.
Once the ugly cousin of the media landscape, podcasting is enjoying an undeniable renaissance with the number of content producers growing exponentially and audience numbers increasing year on year. Never before has it been so easy to effectively engage mass audiences with niche content, and as a provider of commercial solutions within SCA’s podcast assets my team creates a range of purpose-made messages for clients including pre, mid and post-roll recorded commercials and talent-delivered “live” reads.